4.8 of 5
Starting at €79
Shirts that fit your body, not the other way around.
Life's too short to wear bad shirts – ditch the mundane off-the-rack that never fitted anyway and step into the world of custom-made refinement. Here is where bad fits come to die.
Unmatched fit and comfort.
Turns out, you’re not like everyone else. Nor is your body. So no matter how much you'd like to think that off-the-rack shirts will fit as well as something custom-made, it just won't happen. There's too much size variability between brands and styles, even within a brand's own sizing system.
We’re convinced you deserve something better than mass-produced, ill-fitting shirts that weren’t made for you. You deserve custom-made shirts made for you only. The moment you slip on your first one, you'll get it. Carefully crafted to fit you perfectly in all the right places, it's a subtle reminder that you're one of a kind.
Made-to-order, made to last.
Custom-made clothing just makes sense. It's a win-win: you get high-quality clothing that fits well, is made to last, and contribute to the battle against obsolete mass production. It's a welcome departure from fast fashion. We zig where ready-to-wear zags. Get ready to embark on a custom-fit experience like no other.
Our bestselling dress shirts
Olympia, white
White Non-Iron business shirt
4.8/5
€129
Islington, white
White business shirt
4.7/5
€109
Royale, light blue
Light blue business shirt
4.5/5
€99
Royale, white
White business shirt
4.6/5
€99
Olympia, white
White Non-Iron business shirt
4.8/5
€129
Islington, white
White business shirt
4.7/5
€109
Royale, light blue
Light blue business shirt
4.5/5
€99
Royale, white
White business shirt
4.6/5
€99
Find your new wardrobe staple
It's all about your fit
The future is custom, and it’s time to let go of ill-fitting store-bought sizes that weren’t made to fit you, anyway. Our clothes are made with advanced technology to provide a perfect fit that will stay with you forever.
How it works
We get by with a little help from tech.
Can the clothing industry survive without innovative and sustainable solutions powered by technology? We don't think so. All the AI buzz aside, we’ve been using tech for a long time to help us perfect the art of custom-made clothing. With the help of AI-driven technology, we create precise patterns that match your exact measurements while reducing the time needed for production and minimizing fabric waste. All driven by a belief that we can and must do better.
Feeling curious? Click here for more
New arrivals
Liberty Art, blue lotus
Business casual shirt in blue print
€109
Phoenix, Carter blue and brown
Checkered non-iron business shirt in blue and brown
5/5
€129
Tindale, white and brown
Checkered business casual shirt
4.3/5
€109
Halton, light blue
Pinstriped oxford shirt
5/5
€99
Liberty Art, blue lotus
Business casual shirt in blue print
€109
Phoenix, Carter blue and brown
Checkered non-iron business shirt in blue and brown
5/5
€129
Tindale, white and brown
Checkered business casual shirt
4.3/5
€109
Halton, light blue
Pinstriped oxford shirt
5/5
€99
You're in good company.
We love our customers, and they seem to love us right back. Find out what they've got to say about us.
4.8
Based on 6595 reviews
2 hours ago
After a couple of remakes,the end…
After a couple of remakes,the end product was great.
DAVID MERRETT
3 days ago
At last, shirts that fit!😁
I’ve bought 3 custom made dress shirts and I love them all. Expensive, but worth it. I’ll buy more.
James Jones
3 days ago
I finally got a shirt that feels good…
I finally got a shirt that feels good and fits right. I was always a big guy and played sports for many years. When you are a big guy and have to buy dress shirts you are at the mercy of your neck size. If you have a big neck you get a shirt that 2 people can fit in . Too baggy and droopy and you ar
Craig DeCarlo
3 days ago
Nice Experience
The whole experience was very easy. After I ordered the suit they sent fitting garments. When we got sizes figured out they made the suit. The material is very nice and customer service was prompt and friendly. A great place to order dress and even casual attire!
Colin S
Popular categories
White dress shirts Oxford shirts Linen shirts Non-iron shirts
Create your unique dress shirt
It has never been easier to dress in great-looking, perfect-fitting dress shirts without breaking the bank. Get started in no time using our fast and easy measuring tool and get ready to experience the fit and feel of a lifetime.
Design your own shirt
Create your unique dress shirt
It has never been easier to dress in great-looking, perfect-fitting dress shirts without breaking the bank. Get started in no time using our fast and easy measuring tool and get ready to experience the fit and feel of a lifetime.
Design your own shirt
Free remake guarantee
Our comprehensive, no-fuss, free remake guarantee takes the worry out of ordering. If your garment doesn't fit as you want it to, we'll replace it with a new one free of charge.
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